Colin Firth , the actor is sexy according to many of us but beyond that, he is smart and decided to help. So for those of you who drink coffee, tea or eat chocolate please start doing your homework and buy Fair Trade products. If coffee growers had a good price on their crops they wouldn’t grow coca and so on… I have no problem with celebrities giving their name to a just cause. Let’s face it, without those famous names, millions on this planet would not even think of a child dying of hunger, AIDS and so on…